Ellen Britt

202 Posts
Apr
17
2022
By Ellen Britt
How Online Retail Businesses Are Using The Metaverse

How Online Retail Businesses Are Using The Metaverse

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Ellen Britt for CNT #NFTFor most businesses, the metaverse is not sufficiently mature enough for them to have a full-fledged store. Here’s what online retailers are doing in the meantime:First of all, you need to understand what AR is. AR stands for augmented reality. This technology overlays virtual elements and/or sound effects onto a real-world scene in real time. Funny Hats, Flying Heart And MoreYou likely have already experienced AR if you have seen folks on Instagram, Snapchat or Facetime playing with fun AR filters such as wild sunglasses, funny hats, masks of all kinds, and more. But AR has much more…
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Apr
16
2022
By Ellen Britt
How Small Businesses Can “Try Out” The Metaverse

How Small Businesses Can “Try Out” The Metaverse

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Ellen Britt for CNT #NFTRetail businesses are advised to get in on the metaverse wave. But we are so early in the game and much of the technology is yet to be deployed or even developed. So what are small businesses to do to get their feet wet? Let’s take a look.It’s all well and good for business advisors to suggest that companies devote a big chunk of money to metaverse R&D without expecting a payoff anytime soon. But for small businesses, or even solo owned companies, this is just not possible. Small ScaleOne way to “get your feet wet” in the…
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Apr
15
2022
By Ellen Britt
Businesses Must Innovate To Succeed In the Metaverse

Businesses Must Innovate To Succeed In the Metaverse

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Ellen Britt for CNT #NFTAt this point, just having a presence in the metaverse will be enough for most retailers, because the concept is so new. But what happens when the novelty wears off? How are you going to differentiate yourself? Let’s Take A Look At How To PrepareRemember when a business that just had a web page up and running, regardless of how it looked, was enough to make you stand out? Gradually though, as technology advanced, customers came to expect much, much more than just a web billboard. Now we want to see something beautiful, well designed, with tons of…
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Apr
14
2022
By Ellen Britt
The Metaverse – A Whole New World For Retail Businesses

The Metaverse – A Whole New World For Retail Businesses

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Ellen Britt for CNT #NFTThe rise of the metaverse means a whole new channel is opening for retail businesses, both ecommere and real-world, to interact with their customers. Are you ready?The days of direct to consumer selling are coming to an end as we are enter the direct to avatar world. Retail businesses that secure their place in the metaverse will be able to allow their customers to experience the product virtually before they buy. Once they pay for the product, it’s then delivered right to their door.Try Virtually Before You BuyIKEA, the ready-to-assemble furniture, kitchen appliances and home accessories giant, is…
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Apr
13
2022
By Ellen Britt
Ecommerce Set To Become Immersive Commerce

Ecommerce Set To Become Immersive Commerce

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Ellen Britt for CNT #NFTWhile most in person retail stores floundered during the pandemic, established ecommerce stores got a boost in revenue. These robust sales are forecast to continue to rise, as consumers’ global buying patterns seem to be forever altered. But ecommerce merchants can’t afford to rest on their past successes. With the rise of the metaverse comes new challenges as well as new opportunities. Catch The WaveImmersive commerce is the wave of the future, with ecommerce retailers featuring both physical as well as digital goods, known as phygital products.A recent poll from Harris, an American market research firm that has been…
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Apr
12
2022
By Ellen Britt
Virtual Real Estate – Your Ultimate Social Media Profile

Virtual Real Estate – Your Ultimate Social Media Profile

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Ellen Britt for CNT #NFTIt’s likely that you, along with billions (yes, billions!) of other people globally, have a social media profile on one of the major platforms. Ownership of virtual real estate is about to add to that number!When you think of purchasing a piece of virtual real estate, it’s not likely that you are thinking of it in social media terms. But because your land exists in the metaverse, it’s as much a reflection of your choices about what to do with your property as is your Instagram or Facebook profile.More ChoicesWhen you think about it, you have only…
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Apr
11
2022
By Ellen Britt
The JP Morgan Metaverse Report And Your Business

The JP Morgan Metaverse Report And Your Business

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Ellen Britt for CNT #NFT JP Morgan, the American multinational investment bank and financial services company, recently released a report on the metaverse. We brought you news about this report a few weeks ago, but today will dive in a little deeper. JP Morgan has also directly invested in the metaverse with a swanky new office in Decentraland’s virtual shopping district, the Metajuku mall, so they definitely have skin in the game. What's Your Metaverse Business Strategy? If you are a business owner or planning to start a business, then there is a portion of the JP Morgan report that you should…
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Apr
10
2022
By Ellen Britt
Lego Partners With Epic Games To Build A Kids’ Metaverse

Lego Partners With Epic Games To Build A Kids’ Metaverse

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Ellen Britt for CNT #NFTThe company behind the smash game Fortnite is teaming up with toy giant Lego to create a metaverse for kids. But for now, the details are rather vague.The announcement on the Epic Games website states that their plans for a children’s metaverse will be  “...an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.” Lego Takes A Sharp TurnAlthough the announcement isn’t really much of a surprise coming from Epic Games, this turn toward the metaverse by Lego is rather sudden.Epic Games is also stressing a safe environment, a concern that nearly…
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Apr
08
2022
By Ellen Britt
Will There Be Airplanes In The Metaverse?

Will There Be Airplanes In The Metaverse?

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Ellen Britt for CNT #NFTThere is really no reason why not, but at this point airplanes won’t really be needed as you can instantly transport yourself anywhere in the metaverse with the click of a link. But Boeing has other ideas!The aircraft manufacturer recently announced plans to use the metaverse to design its next plane. Boeing is committing a whopping $15 billion over the next ten years for a total digital revamp, with plans to integrate its operations into the metaverse within two years.Digital TwinsThe estimates are that a brand new aircraft could be launched in as little as four to…
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Apr
08
2022
By Ellen Britt
The Lure Of The Metaverse For Retail Space Property Owners

The Lure Of The Metaverse For Retail Space Property Owners

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Ellen Britt for CNT #NFT Due to the worldwide fallout from the pandemic, many retail stores were forced to close. Now that things are reopening, commercial landlords are looking for ways to lure retail space tenants back to their physical properties. The metaverse may just be the answer! Retail store owners, in addition to coping with the hardships that many retail spaces suffered during the pandemic, have to face the continued rise of ecommerce which continues to draw shoppers away from their physical stores. No wonder retail space landlords are having a hard time filling their properties! Picture This What if…
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