How Online Retail Businesses Are Using The Metaverse

How Online Retail Businesses Are Using The Metaverse

Ellen Britt for CNT #NFT

For most businesses, the metaverse is not sufficiently mature enough for them to have a full-fledged store. Here’s what online retailers are doing in the meantime:

First of all, you need to understand what AR is. AR stands for augmented reality. This technology overlays virtual elements and/or sound effects onto a real-world scene in real time. 

Funny Hats, Flying Heart And More

You likely have already experienced AR if you have seen folks on Instagram, Snapchat or Facetime playing with fun AR filters such as wild sunglasses, funny hats, masks of all kinds, and more. But AR has much more utility than simple entertainment.

A Few Examples

Here are a few examples of how online retailers are using AR as a precursor to the metaverse:

Glasses – Glasses vendors such as Warby Parker, Zenni Optical and LensCrafters make it possible for customers to “try on” frames before purchasing online.

Furniture – Visualize how that desk, chair, sofa or other item will look in your home before buying. Companies using AR apps to achieve this include IKEA, Target, Home Depot, Wayfair and Amazon.

Makeup – Brands such as Maybelline, Mac and Sephora are using apps to enable virtual makeovers for their customers so they can determine which shades and products look best with their skin and hair.

Shoes and Clothing – This category is a bit tougher to “try on” virtually than other products but the technology is rapidly developing. Nike is already using AR to help customers measure their feet for the correct size and fit. Gucci and Kohls allow customers to “try on” items prior to purchase. 

AR As Primary Technology

AR is going to be a primary technology in the metaverse, so if you are a retail business, now is the time to start experimenting. See this article on how you can dip your toes in without breaking the bank!

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By Ellen Britt

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