Businesses Must Innovate To Succeed In the Metaverse

Businesses Must Innovate To Succeed In the Metaverse

Ellen Britt for CNT #NFT

At this point, just having a presence in the metaverse will be enough for most retailers, because the concept is so new. But what happens when the novelty wears off? How are you going to differentiate yourself? 

Let’s Take A Look At How To Prepare

Remember when a business that just had a web page up and running, regardless of how it looked, was enough to make you stand out? Gradually though, as technology advanced, customers came to expect much, much more than just a web billboard. Now we want to see something beautiful, well designed, with tons of useful information, maybe a live chat function and so forth. 

Engagement, Engagement, Engagement

So let’s translate that into the customer’s metaverse experience. Retailers, both brick-and-mortar as well as e-commerce businesses, must realize that engagement and interactivity will drive customer loyalty in the metaverse. The ability to interact virtually with products, such as the way IKEA is doing with their app to allow customers to “try out” the furniture prior to buying, is going to be expected by customers very, very soon. 

Metaverse Shopping As A Social Activity

And it’s not only going to be the ability to interact with the products themselves, as customers will also benefit from interacting with the brand’s ambassadors (another word for a salesperson!) and also going shopping in the metaverse with their friends. 

First Movers Advantage

The technology is advancing at lightning speed and with the advent of 5-G, these interactive experiences in the metaverse will be soon be possible on mobile devices as well. So start to think about what experiences in the metaverse you can offer your customers that they currently are not able to get through your current offerings. The first movers are definitely going to have an advantage here!

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By Ellen Britt

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