Ellen Britt for CNT #NFT
The world of luxury goods is on full display in the metaverse, with such high end brands as Gucci Dolce & Gabbana, Balenciaga and Louis Vuitton already staking out their claims. But the most common luxury good in the metaverse is not a designer handbag but is a luxury home.
Real-World Meets The Metaverse
We’ve already brought you news of a collaboration between ONE Sotheby’s International Realty, known for its luxury real estate offerings, and Voxel Architects, who is constructing a digital twin of an 11,000 square foot, seven-bedroom, nine-bathroom mansion in one of Miami’s most coveted and affluent neighborhoods.
But even without a reall-world counterpart, luxury estates are becoming hot investment properties for both large companies as well as VIPs. This is an international trend, with Italian national team player Marco Verratti buying an island in the metaverse and French footballer Kingley Conan as well as Swiss tennis player Stanilas Wawrinka snapping up prime metaverse properties. Companies such as eToro, as well as Republic Realm are investing millions to acquire digital properties on the major metaverse platforms.
Leveraging Money In A Whole New Way
Both buying virtual properties as well as already constructed luxury homes and villas is now becoming a well established way for those with financial power to leverage their money in a whole new way.