Kraft

Oct
19
2021
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By Troy Warren
Kraft Is Starting a Mac & Cheese Club and Members Will Be the First to Taste New Flavors

Kraft Is Starting a Mac & Cheese Club and Members Will Be the First to Taste New Flavors

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By Mike Pomranz | FoodAndWine.Com Troy Warren for CNT #Foodie Each drop also comes with free limited-edition mac 'n' cheese merch. Over the past year, Kraft has gone on a major promotional push with their previously pretty straightforward macaroni and cheese. (Not that SpongeBob shapes aren't exciting, but it's still just mac and cheese.) In September 2020, Kraft brought Pumpkin Spice Mac & Cheese to America, followed by candy-flavored, pink Mac & Cheese for Valentine's Day. And then, Kraft Mac & Cheese Ice Cream was a surprise hit over the summer, completing a viral trifecta. So to keep this momentum going, Kraft has come up with…
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Jul
13
2021
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By Troy Warren
Kraft Created a Macaroni & Cheese Ice Cream—And It’s Available Nationwide

Kraft Created a Macaroni & Cheese Ice Cream—And It’s Available Nationwide

Foodie,
By Mike Pomranz | FoodAndWine.Com Troy Warren for CNT Kraft says the collaboration with Brooklyn-based creamery Van Leeuwen brings "the familiar, cheesiness of Kraft Macaroni & Cheese [in a] cool, creamy scoop of ice cream." Kraft Macaroni and Cheese has been a staple of American diets since 1937. (And maybe it's just me, but I find the fact that, in Canada, it's still simply called "Kraft Dinner" one of life's great pleasures.) But like many products that have spent generations on supermarket shelves, recently, Kraft has been looking for fun ways to breathe some excitement back into the brand. In the past year,…
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