Ellen Britt for CNT #NFT
Many collectible NFT projects use what are known as placeholder images for their NFTs while minting is in progress. The actual artwork is only revealed once the collections are sold out.
There are a couple of types of drops, which use different reveal strategies:
Sock It To Me!
One – The Delayed Reveal: Collectors mint the NFT’s placeholder image, then the actual NFT is revealed at a later date.
Two – Revealed Upon Mint: Collectors immediately see the final NFT so soon as they mint from your drop page.
Both types of reveal have their advantages, but the delayed reveal definitely plays upon human psychology to make the NFT even more attractive!