Ellen Britt for CNT #NFT
Even if you don’t follow what’s going on in the world of cryptocurrencies, virtual worlds, the metaverse or anything else in this space, you may have noticed that many fast food chains are paying close attention!
Things are heating up in the metaverse when it comes to fast food, as after all, you can have an avatar that works, shops and yes, eats in the metaverse. And it’s the eating part that fast food chains like McDonalds, Wendy’s, Burger Kings, Chipotle, Panda Express, Panera and Wingstop are betting on to get their brands established in this new digital space.
The Big Idea
The big idea is this: use the metaverse to drive purchases in real life (known as IRL) through the metaverse.
The main strategy is for each brand to find a way to have their customers earn in-metaverse rewards and then interweave the rewards with their loyalty programs, which are app based.
For example, Chipotle, the Mexican style grill specializing in tacos and burritos made to order in front of the customer, is trying to gamify their in-restaurant experience by having the customer invite Roblox players to build a virtual burrito. The first 100,000 players to make their burrito in the metaverse got rewards, aptly named “Burrito Bucks” that they could then swap for a coupon code to get a free entree in an IRL Chipotle location.
Of course, these are early days, and we’ve only just begun to see the variou creative ways fast food restaurants and other food establishments will use to leverage their brands in the metaverse.