Podcast

Jul
29
2021
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By Troy Warren
iHeartMedia Strikes Multiyear Deal With NBA for 20 Podcasts

iHeartMedia Strikes Multiyear Deal With NBA for 20 Podcasts

Business, Digital, ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT The audio giant and the league will co-produce multiple projects over the next four years, with the first show expected to premiere this fall. iHeartMedia has reached a multiyear podcast deal with the NBA that will result in more than 20 podcasts over the next four years, the audio giant said on Wednesday. The podcast deal comes three months after iHeartMedia announced it was creating a podcast network for the NFL as part of a multiyear, exclusive partnership. The NBA’s podcasts, which will be co-produced by iHeartRadio and the NBA, will include a mix of content from the…
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Jul
11
2021
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By Troy Warren
Hollywood Stars Stake Claim in Podcast Boom During Pandemic, Report Finds

Hollywood Stars Stake Claim in Podcast Boom During Pandemic, Report Finds

Digital, Entertainment, Technology, , , ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Twenty-two of the top 200 new podcasts last year were hosted by names like Rob Lowe, Jason Bateman and Zach Braff, according to a study from the podcast app Stitcher. Hollywood stars entered the podcasting space with aplomb during the pandemic, making up 22 — or 11 percent — of the top 200 new podcasts launched in 2020, according to a reportfrom the podcast app Stitcher on Wednesday. While The Joe Rogan Experience, This American Life and The Daily remained the top three most-listened shows in 2020, new offerings from top names like Rob Lowe (Literally! With Rob Lowe); Jason Bateman, Will Arnett…
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Jul
01
2021
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By Troy Warren
Creators Weigh Options as Apple, Spotify Roll Out Subscription Podcast Offerings

Creators Weigh Options as Apple, Spotify Roll Out Subscription Podcast Offerings

Digital, Technology, ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT To diversify revenue for podcast producers — which have been leaning on a booming ad market — the tech giants are offering new tools to build a monthly subscriber base. Amid a gold rush for advertising in podcasts — total ad revenue is expected to exceed $1.3 billion this year and, by 2023, that figure jumps to $2 billion — Spotify and Apple are both rolling out new creator tools in an emerging area: subscriptions. In April, Spotify staked a claim by unveiling its service through Anchor, the podcast platform it acquired in 2019, allowing creators to set a monthly…
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