iHeartMedia Strikes Multiyear Deal With NBA for 20 Podcasts
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT The audio giant and the league will co-produce multiple projects over the next four years, with the first show expected to premiere this fall. iHeartMedia has reached a multiyear podcast deal with the NBA that will result in more than 20 podcasts over the next four years, the audio giant said on Wednesday. The podcast deal comes three months after iHeartMedia announced it was creating a podcast network for the NFL as part of a multiyear, exclusive partnership. The NBA’s podcasts, which will be co-produced by iHeartRadio and the NBA, will include a mix of content from the…