Spotify

Spotify Buys Company That Turns Radio Shows Into Podcasts

Spotify Buys Company That Turns Radio Shows Into Podcasts

BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT #Digital  #Technology Whooshkaa, based in Australia, will soon be integrated into Megaphone, the podcast advertising and publishing platform the audio giant acquired last year. Spotify has acquired Whooshkaa, an Australian podcasting platform that allows radio broadcasters to turn their shows into monetizable podcasts. Using Whooshkaa’s technology, broadcasters are able to record live broadcasts and edit out ads that can be replaced with dynamic, podcast-only ads. Following the acquisition, Whooshkaa’s technology will be integrated into Megaphone, the podcast advertising and publishing platform that Spotify acquired last year, and the audio giant will be able to add…
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Spotify Inks Multiyear Audio Content Deal With WWE Through The Ringer

Spotify Inks Multiyear Audio Content Deal With WWE Through The Ringer

BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT #Digital The Ringer and WWE will launch an exclusive audio network and develop original content. Spotify has reached a multiyear audio content deal with WWE that will see The Ringer, a Spotify studio, and the wrestling company launch an exclusive audio network and develop original content for the streamer, the companies said on Wednesday. New podcasts created from the partnership will include MackMania, hosted by Evan Mack, and a narrative series produced by The Ringer founder Bill Simmons. WWE personalities and hosts will also use Spotify’s live audio feature, Spotify Greenroom, after every major WWE pay-per-view event, and final…
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Spotify Tests Ad-Supported Subscription Tier for $0.99 a Month

Spotify Tests Ad-Supported Subscription Tier for $0.99 a Month

BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT The music streaming service is testing out the cheaper tier, which may vary in price, with a "limited number of users." Spotify is testing an ad-supported subscription tier that will allow users to play songs of their choice, with unlimited skips, for $0.99 a month, a Spotify spokesperson confirmed to The Hollywood Reporter. Called Spotify Plus, the subscription tier is a fraction of the price of Spotify Premium, the $9.99/month ad-free offering. It is currently being tested with a “limited number of users,” according to the spokesperson, at a variety of price points…
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Spotify Hits 165M Paying Subs, Misses Total User Target, Ad Revenue Jumps

Spotify Hits 165M Paying Subs, Misses Total User Target, Ad Revenue Jumps

BY GEORG SZALAI | HollywoodReporter.Com Troy Warren for CNT The music streamer, led by CEO Daniel Ek, reports a 110 percent ad gain, helped by podcasts from the likes of Joe Rogan, Bill Simmons and the Obamas. Music-streaming giant Spotify said on Wednesday that it ended the second quarter with 165 million premium, or paid, subscribers. It had ended the first quarter with 158 million and forecast 162-166 million by the end of June. Spotify by then also reached 365 million total monthly active users (MAUs), which came in below its guidance range of 366-373 million, the Wednesday earnings update showed. The firm had ended the first…
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Creators Weigh Options as Apple, Spotify Roll Out Subscription Podcast Offerings

Creators Weigh Options as Apple, Spotify Roll Out Subscription Podcast Offerings

BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT To diversify revenue for podcast producers — which have been leaning on a booming ad market — the tech giants are offering new tools to build a monthly subscriber base. Amid a gold rush for advertising in podcasts — total ad revenue is expected to exceed $1.3 billion this year and, by 2023, that figure jumps to $2 billion — Spotify and Apple are both rolling out new creator tools in an emerging area: subscriptions. In April, Spotify staked a claim by unveiling its service through Anchor, the podcast platform it acquired in 2019, allowing creators to set a monthly…
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Netflix, Spotify Need to Offer “More and More Services” to Avoid Churn, LionTree CEO Says

Netflix, Spotify Need to Offer “More and More Services” to Avoid Churn, LionTree CEO Says

BY ALEX WEPRIN | HollywoodReporter.Com Troy Warren for CNT “It does frustrate classic industries to play defense,” Aryeh Bourkoff said at the Tribeca X conference Friday. WarnerMedia’s merger with Discovery. Amazon’s acquisition of MGM. Sinclair’s finance raise to launch a direct-to-consumer streaming sports push. All these deals are critical pieces of a rapidly changing and consolidating entertainment and media industry. And it just so happens that one boutique investment bank, LionTree, has been an advisor on all those agreements. LionTree founder and CEO Aryeh Bourkoff explained his thinking behind the state of technology, entertainment and media at the Tribeca X conference in New York on Friday. “The consumer has a lot of power,” Bourkoff…
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