“It’s a Leaner, Meaner Business”: Hollywood Braces for Volatile 2022 Box Office
BY PAMELA MCCLINTOCK | HollywoodReporter.Com Troy Warren for CNT #Entertainment #Business A full recovery will have to wait, and studios are now adjusting their expectations: "The bar for what type of movie is worth it in theaters has grown higher." Hollywood studio executives breathed a sigh of relief in October and November when overall moviegoing comfort levels hit an average 76 percent, the best of the COVID-19 era. While consumers ages 35 and older still were more nervous than their younger counterparts, progress was being made. Yet those comfort levels plummeted 10 points to 66 percent by Christmas — the lowest…