ByMaria Yagoda | FoodAndWine.Com
Troy Warren for CNT #Foodie
The social media company says that 80% of their 2021 predictions came true.
‘Tis the season—for predicting. December is a time for reflecting on the year past, yes, but also speculating wildly about the future. Many brands announceannual predictionsfor trends in theNew Year, and Pinterest, which has the added advantage of access to data on people’s interests, has just announced their predictions for the biggest food and drink trends of 2022.
One of their biggest guesses? “Afternoon tea will be the new happy hour,” the brand stated on its business site, predicting that people will choose darjeeling with a friend over drinks after work.” According to Pinterest, searches for “tea party aesthetic” and “drinking tea pose” have been spiking across all age groups. (Also on the rise: “butterfly pea tea,” “vintage tea party,” and “high tea food ideas.”)
Other food trend predictions include elaborate cakes and “ancestral eats,” which they define as “somebody’s grandparents’ recipes.”
On the cake front, the brand writes, “People will craft elaborate cakes to express whatever mood they’re in, from gravity-defying tiers to bubble and 3D cakes.” Searches for unusual cakes have doubled this year, and searches for “art cake ideas” have tripled.
When it comes to travel, Pinterest thinks we’ll be seeking out nighttime experiences, as well as all-inclusive travel that requires very little of us in the planning department. This checks out to us.
To determine their predictions, the brand analyzes what over 400 million Pinterest users around the world are searching for across popular categories. You can scour the full listhere.