Spotify Buys Company That Turns Radio Shows Into Podcasts
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT #Digital #Technology Whooshkaa, based in Australia, will soon be integrated into Megaphone, the podcast advertising and publishing platform the audio giant acquired last year. Spotify has acquired Whooshkaa, an Australian podcasting platform that allows radio broadcasters to turn their shows into monetizable podcasts. Using Whooshkaa’s technology, broadcasters are able to record live broadcasts and edit out ads that can be replaced with dynamic, podcast-only ads. Following the acquisition, Whooshkaa’s technology will be integrated into Megaphone, the podcast advertising and publishing platform that Spotify acquired last year, and the audio giant will be able to add…