Starbucks Is Adding a Big Bonus for Bringing Your Reusable Cup
By Mike Pomranz | FoodAndWine.ComTroy Warren for CNT #FoodieFor years, Starbucks has been talking about, and searching for, a more environmentally-friendly alternative to disposable cups, notably via the NextGen Cup Challenge, of which the coffee chain was a founding partner. Finally, last month, Starbucks felt confident in announcing plans to "create a cultural movement towards reusables" by 2025. However, exactly what a "cultural movement" entails and how the brand planned to get there was still vague, hinting at a multi-pronged approach of convenience and incentives.For the latter, in honor of Earth Day on April 22, this week Starbucks announced one…