From Seth Rogen to Jay-Z: Stars Crowd Into the Expanding Weed Market
BY KIRSTEN CHUBA | HollywoodReporter.Com Troy Warren for CNT "If you’re smart enough, you get in," says Snoop Dogg of the rush to use celebrity stoner cred to jump-start marijuana brands as sales climb and more states legalize cannabis. Hollywood and marijuana long have been inextricably linked, from Cheech & Chong establishing the stoner comedy genre with 1978’s Up in Smoke to beloved weed-based hits like The Big Lebowski, Harold & Kumar Go to White Castle and Pineapple Express. In recent years, though, Hollywood’s involvement with marijuana has transitioned offscreen and into business, with celebrities launching their own cannabis lines and companies. Seth Rogen, Jay-Z, Jim Belushi, Snoop Dogg, Willie Nelson, Wiz…
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