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Going Mobile: Netflix Wants to Be the Everything App

Going Mobile: Netflix Wants to Be the Everything App

BY ALEX WEPRIN, J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Forays into games, podcasts and TikTok-like shorts suggest the streaming giant is thinking about new ways to present content beyond TV screens. Despite its reputation as the king of subscription streaming video, Netflix understands it has never had the dominance on mobile devices that it has on TV screens. When a subscriber plops down on the couch and opens the Netflix app on their TV, they are welcomed with an array of content the service thinks they will want to binge-watch. On mobile, when a user may only have 30 seconds or a minute…
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