NBCUniversal

Jan
06
2022
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By Troy Warren
NBCUniversal Unveils First-Party Advertising Identity Platform

NBCUniversal Unveils First-Party Advertising Identity Platform

In The News, Technology, ,
BY ALEX WEPRIN | HollywoodReporter.Com Troy Warren for CNT #Technology NBCUnified will let advertisers track and monitor consumer relationships without cookies or device IDs. NBCUniversal is hoping to seize what it sees as whitespace in the streaming and advanced TV advertising market, launching a first-party identity platform called NBCUnified, meant to allow advertisers to track and monitor consumer relationships without the need for cookies or device IDs. The company unveiled the new advertising ID product at the 2022 Consumer Electronics Show. NBCUnified combines data from the company’s touchpoints, including streaming viewership, newsletter subscriptions, theme park visits and ecommerce purchases to create some 150 million…
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Oct
03
2021
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By Troy Warren
NBCUniversal, YouTube TV Ink Carriage Deal to Avoid Dropped Channels

NBCUniversal, YouTube TV Ink Carriage Deal to Avoid Dropped Channels

Digital, ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT #Digital The two companies had previously struggled to reach a deal this week that would keep more than 14 NBCU channels on YouTube TV. NBCUniversal and YouTube TV have reached an agreement that will keep more than 14 NBCU channels on the Google-owned platform, the two companies said on Saturday. “We are thrilled to have reached a deal with YouTube TV and can continue to offer our full network portfolio, without interruption,” an NBCU spokesperson told The Hollywood Reporter. “YouTube is a valued partner and we never want to involve our fans in a dispute, but…
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Jul
29
2021
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By Troy Warren
NBCUniversal’s Quarterly Earnings Rise 13 Percent as Theme Parks Return to Profit

NBCUniversal’s Quarterly Earnings Rise 13 Percent as Theme Parks Return to Profit

Business, ,
BY GEORG SZALAI | HollywoodReporter.Com Troy Warren for CNT Comcast reported its second-quarter results, including for its entertainment unit and European pay TV arm Sky. NBCUniversal’s second-quarter adjusted earnings rose nearly 13 percent, helped by a return of the entertainment unit’s theme parks business to profitability after a year-ago loss due to the coronavirus pandemic, parent company Comcast said on Thursday. The media, entertainment and technology conglomerate said the increase came despite a $363 million loss related to streaming service Peacock in the latest period. Comcast didn’t immediately provide a user update for Peacock. It had in its previous financial update in late April mentioned…
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