MNTN

BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Maximum Effort Productions is not part of the deal and will continue to operate as a standalone company. Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum Effort Marketing will retain its identity and exist as an agency within MNTN (“mountain”). Reynolds will serve as MNTN’s chief creative officer while George Dewey will become the company’s chief brand officer, while also retaining his position as president of Maximum Effort. Reynolds’ Maximum Effort Productions, which signed…