iHeart

BY J. CLARA CHAN | HollywoodReporter.ComTroy Warren for CNT #DigitaliHeart will use Sounder's automated advertising service to allow marketers to place ad spots in shows that fit with their respective brands' identities.iHeartMedia is leading a Series A investment round for Sounder, a podcast platform formed in 2019 by former Spotify and Google executives, the companies said on Wednesday.The investment will coincide with a commercial partnership between the two companies that will see iHeart’s 750+ original podcasts use Sounder’s technology to improve audience data insights and boost monetization. iHeart will also use Sounder’s automated advertising service, called Audio Data Cloud, that…