CocaCola

Feb
13
2022
By Troy Warren
Coca-Cola: Drinkers venturing out again, but inflation dampens outlook

Coca-Cola: Drinkers venturing out again, but inflation dampens outlook

Business, In The News,
By Michael E. Kanell, The Atlanta Journal-ConstitutionTroy Warren for CNT #BusinessWhen it comes to the highs and lows of global consumer sentiment, Coca-Cola is a pretty good barometer.With operations in about 200 countries, the 135-year-old beverage giant takes continual readings through customers’ purchases of its wide array of soft drinks, sports drinks, water, coffee, tea and juice.And worldwide consumption has been telling the story of upbeat consumers trudging steadily back toward some semblance of normality even as the coronavirus continues to circulate.Atlanta-based Coke said Thursday it sold more “away from home” products in the fourth quarter than it did in…
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Jan
22
2022
By Ellen Britt
NFTs Conquer The Twitterverse

NFTs Conquer The Twitterverse

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Ellen Britt for CNT #NFT Four months after the company announced an exploratory phase, the little blue bird over at Twitter announced the availability for some people to begin using an NFT as their profile pic.  Twitter joins Coca-Cola, Crocs, Mercedes-Benz, Walmart, Facebook and Instagram, plus the NFL with its embrace of all things non-fungible! Exclusive To Twitter Blue Users Not everyone who uses Twitter will have access to this profile feature. First of all, you have to be a subscriber to Twitter Blue, the company's $2.99 a month service, to get in the NFT door. This allows you to connect…
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Jan
21
2022
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By Ellen Britt
How Can You Be Sure NFTs Are Here To Stay?

How Can You Be Sure NFTs Are Here To Stay?

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Ellen Britt for CNT #NFT If you are like many people, you may be wondering if NFTs are just a passing fad, flash-in-the-pan kind of thing, or are they really here to stay? We can get some clues by observing what big corporations are doing! It’s one thing for your average Joe or Jane to hop into the NFT game, but when big players such as Coca-Cola, Walmart, Mercedes-Benz, Crocs, and even the NFL are getting in on the action, it’s time to at least start paying attention. Insiders Are Talking! But now, it’s being reported that insiders at the Financial…
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Jan
17
2022
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By Ellen Britt
Walmart Gets In The NFT Game

Walmart Gets In The NFT Game

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Ellen Britt for CNT #NFT First, it was Coca-Cola, then Crocs. Don’t look now, but mega big-box retailer Walmart is about to jump into the NFT game! A Hint At Walmart's Plans Walmart’s management has not announced its plans, but according to filings with the USPTO (United States Patent and Trademark Office), the retail giant has big plans.  Not only are they going to create their own cryptocurrency (Walcoin?!) as well as meet customers in the metaverse, Walmart is apparently also going to be releasing a series of NFTs.   A Big Box Move This move will allow Walmart to tokenize physical goods as well as create potential…
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Jan
16
2022
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By Ellen Britt
Watch Out! Crocs Are Coming With NFTs

Watch Out! Crocs Are Coming With NFTs

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Ellen Britt for CNT #NFT We recently told you about how the iconic brand Coca-Cola cashed in with an open NFT auction that raised an eye-popping $575,883.61. Now the ever-popular Crocs brand appears to be getting poised to take action in the NFT space. Now the Crocs company has not made an announcement, at least not yet, but they signaled their intentions on January 11th by filing a USPTO (United States Patent and Trademark Office) application reserving non-fungible tokens of Crocs “footwear, clothing, bags, accessories, and charms for decorating” according to the filing, which is public. Move over, Coca-Cola! But they went…
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Jan
15
2022
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By Ellen Britt
NFTs And Coca-Cola – It’s The Real Thing!

NFTs And Coca-Cola – It’s The Real Thing!

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Ellen Britt for CNT #NFT Seems like everyone is getting into the NFT space these days, and it’s not just hearsay. Earlier this year, soft drink giant Coca-Cola auctioned off a collection of four NFTs uniquely packaged to attract buyers.  So how did Coca-cola structure its NFTs? For International Friendship Day on July 30th, Coco-Cola offered four distinctive multisensory NFTs, auctioned as one lot: One - A custom-designed futuristic Coca-Cola Bubble Jacket, which includes an unlockable version that can be “worn” in a 3D virtual reality metaverse Two - The Friendship Box is a reimagining of the vintage Coco-Cola cooler as a loot box. Three - The…
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Nov
07
2021
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By Troy Warren
Coca-Cola buys control of BodyArmor for $5.6 billion

Coca-Cola buys control of BodyArmor for $5.6 billion

Business, ,
By Michael E. Kanell, The Atlanta Journal-Constitution Troy Warren for CNT #Business Upstart sports drink brand a distant second to PepsiCo’s Gatorade Coca-Cola paid $5.6 billion to take full control of sports drink maker BodyArmor, the company’s largest-ever acquisition, the Atlanta-based beverage giant announced Monday. Coke had owned a 15% stake in BodyArmor since 2018. Coke now fully owns a company with fast-growing revenues as well as celebrity sports investors that include baseball player Mike Trout and basketball stars James Harden and the late Kobe Bryant. While Coke has a sports drink of its own in Powerade, the market is dominated by Gatorade, which…
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