CampbellsSoup

The Iconic Campbell’s Soup Can Is Getting a Redesign for the First Time in 50 Years

The Iconic Campbell’s Soup Can Is Getting a Redesign for the First Time in 50 Years

By Sarra Sedghi | FoodAndWine.Com Troy Warren for CNT New look, same soup. Product design is engineered to be memorable. If people can't pick out a certain brand at a supermarket, there's not much hope they'll buy it. When a company sticks with a particular design for decades, something about that item feels trustworthy. It's familiar and reliable and has stood the test of time, instead of fading to the clearance rack. It goes without saying Campbell's soup is one such iconic design. Andy Warhol's rendition immortalized the humble label. Holiday commercials with a smiling, melting snowman generate warm memories, too. So it's…
Read More