Ford Moving toward Build-to-Order, Away from Packed Dealer Lots
BY SEBASTIAN BLANCO | CarAndDriver.Com Troy Warren for CNT 'I know we're wasting money on incentives,' says CEO Jim Farley, acknowledging the way people buy cars and trucks is changing. The pandemic and the resulting chip shortage have changed how Americans buy cars, and Ford thinks that a build-to-order process is the right way to go moving forward. To help sell cars online, Ford recently introduced Ford Express Buy for the Mustang Mach-E and Ford Blue Advantage for used cars and other digital options. CEO Jim Farley, quoted by Reuters, said he knows Ford is wasting money on incentives, which is less of a problem when…