Digital

Jun
23
2021
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By Troy Warren
Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN

Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN

Business, Celebrity, Digital, Entertainment,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Maximum Effort Productions is not part of the deal and will continue to operate as a standalone company. Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum Effort Marketing will retain its identity and exist as an agency within MNTN (“mountain”). Reynolds will serve as MNTN’s chief creative officer while George Dewey will become the company’s chief brand officer, while also retaining his position as president of Maximum Effort. Reynolds’ Maximum Effort Productions, which signed…
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Jun
23
2021
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By Troy Warren
Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)

Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)

Business, Digital, Entertainment, , , ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Maximum Effort Productions is not part of the deal and will continue to operate as a standalone company. Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum Effort Marketing will retain its identity and exist as an agency within MNTN (“mountain”). Reynolds will serve as MNTN’s chief creative officer while George Dewey will become the company’s chief brand officer, while also retaining his position as president of Maximum Effort. Reynolds’ Maximum Effort Productions, which signed…
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Jun
22
2021
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By Troy Warren
Mike Ford Upped to CTO at Sony Pictures Imageworks

Mike Ford Upped to CTO at Sony Pictures Imageworks

Digital, Technology, ,
BY CAROLYN GIARDINA | HollywoodReporter.Com Troy Warren for CNT He previously served as Imageworks' senior vp of systems engineering and software development, and his credits include the 'Hotel Transylvania' and 'Cloudy with a Chance of Meatballs' movies. Mike Ford has been promoted to chief technology officer at Sony Pictures Imageworks. Ford, who previously served as senior vp, systems engineering and software development, will report to Imageworks’ exec vp Michelle Grady and continue overseeing the software development and the systems engineering teams. As a visual effects supervisor at Imageworks, Ford has supervised on movies including Hotel Transylvania 3: Summer Vacation and Smurfs: The Lost Village. His credits…
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Jun
21
2021
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By Troy Warren
The Independent Gamer: ‘Skatebird’ and ‘Garden Story’ Arriving This Summer

The Independent Gamer: ‘Skatebird’ and ‘Garden Story’ Arriving This Summer

Digital, Gaming, ,
BY TRILBY BERESFORD | HollywoodReporter.Com Troy Warren for CNT Elsewhere, the character-driven RPG 'Wildermyth' is available on Steam. The Independent Gamer is a curated roundup of news from indie gaming, landing here every other Friday. Action Sports Game SkateBIRD Heading to Consoles and PC in August From Seattle-based developer Glass Bottom Games, sports game SkateBIRD invites players to drop into micro skateparks that turn everyday objects into bird-sized obstacles. Players can choose from over 30 species of birds, such as a pigmy parrot or a tiny hawk, and customize characters with different wardrobes. “SkateBIRD is a game about doing your best,” said Megan Fox, founder of…
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Jun
19
2021
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By Troy Warren
Roku CEO On Quibi Acquisition: “To Be Honest We Just Got a Good Deal”

Roku CEO On Quibi Acquisition: “To Be Honest We Just Got a Good Deal”

Digital, Entertainment, Technology, ,
BY ALEX WEPRIN | HollywoodReporter.Com Troy Warren for CNT "We are looking for shows that work well with the AVOD business model," Anthony Wood said of the company's future content plans. Roku plans to continue investing in original content, but don’t expect it to compete with Netflix or Disney. “As the scale grows, it just makes sense for us … to do some originals, and to start making some of our own content,” Roku CEO Anthony Wood said Friday. “The reason we do it is quite different than a traditional SVOD service. For those services customers pay a monthly fee, and they have to…
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Jun
18
2021
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By Troy Warren
Streaming Outdraws Broadcast TV, Nielsen Figures Say

Streaming Outdraws Broadcast TV, Nielsen Figures Say

Digital, Technology
BY RICK PORTER | HollywoodReporter.Com Troy Warren for CNT In a big break from the past, Netflix endorses the ratings service's findings on total TV usage. The notion that streaming is the new broadcasting just got a big piece of data to back it up. Nielsen has released a new measure of TV usage that shows streaming platforms pulled in a bigger share of viewers’ time in May than broadcast networks did. Netflix and YouTube alone make up 12 percent of the time Americans spend in front of their TVs, the ratings service says. Per a measurement of different platforms Nielsen is calling “The Gauge,”…
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Jun
18
2021
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By Troy Warren
Why Are Streaming Platforms Crashing Before Popular Finales?

Why Are Streaming Platforms Crashing Before Popular Finales?

Digital, Technology, ,
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT Showtime, HBO Max and Disney+ all had service outages ahead of season finales or live events, but user volume isn't always to blame. If you were on Twitter on the night of May 30, also known as the Mare of Easttown finale night, you may have believed that HBO Max failed at its one job. Dozens and dozens of viewers who were anxiously awaiting a conclusion to the Kate Winslet–starring drama shared disgruntled messages and photos of their TV screens and mobile devices emblazoned with the message, “Content Not Available.” In the streaming era, consumers have become…
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