How One Company Turned Pandemic Lemons Into Metaverse Lemonade
Ellen Britt for CNT #NFTIn 2020, if you were about to launch a business built solely on providing corporate customers events in the real world, you probably quickly changed your mind. But one company saw a huge opportunity to make a crucial pivot and took it.Founders Kenneth Landau and Jaime Lopez were on the cusp of launching their event planning business, but when in person events ground to a halt with the global spread of COVID, they were stopped in their tracks. The PivotRather than throw in the towel, the two entrepreneurs got to work on another idea. Instead of real world gatherings,…