Streaming Platforms Use Black Friday Deals to Boost Sluggish Subscriber Growth
BY ALEX WEPRIN | HollywoodReporter.Com Troy Warren for CNT #Digital Hulu, Peacock, Paramount+ and Discovery+ are among the services offering steep discounts this week to entice new subscribers. Viewers of Good Morning America on Tuesday were offered a special sneak preview of what could be the biggest Black Friday offer in streaming video: one year of Hulu for 99 cents per month, a $6 discount per month or a $72 discount for the year. That Disney would use its signature ABC morning show to launch the offer underscores just how much returning growth to its streaming business matters to the company. In its last quarterly earnings report earlier in…