Why Streamers Are Stalling on Sharing Data
BY TATIANA SIEGEL, RICK PORTER | HollywoodReporter.Com Troy Warren for CNT #Business #Digital Success is subjective, subscriber bases vary wildly, and confusing metrics math has left Hollywood with little more to go on than "we know hot programming when we see it." Back in 2019, WarnerMedia struck a deal for its soon-to-launch streamingplatform HBO Max that secured exclusive domestic streaming rights to The Big Bang Theory for five years. The pact, which sources pegged in the billions, also included an extension of an existing syndication deal with TBS in which the comedy will continue airing on the WarnerMedia-owned network through 2028. While the syndication side…