How Luxury Retail’s Big Metaverse Fashion Week Experiment In Decentraland Played Out With Virtual Stores, NFT Wearables, A Bored Ape Collaboration And More
Stephanie Hirschmiller Contributor | Forbes.Com Troy Warren for CNT #NFT Decentraland’s Metaverse Fashion Week (MVFW) offered one key element absent from its physical counterparts. Beyond the digital shows and virtual parties taking place March 24 - 27, the event featured prominent official exposure for retail — purpose built pop-up stores from luxury stalwarts like Selfridges, Tommy Hilfiger, Etro, Dolce & Gabbana and Dundas World. Set for the most part in temporary shopping malls, these offered a combination of NFT wearables to wardrobe one’s avatar in Metaverse Decentraland (DCL) and limited edition physical pieces redeemable via NFTs — both purchasable only…