Where Podcast Producers May Turn for Deals in 2022
BY J. CLARA CHAN | HollywoodReporter.Com Troy Warren for CNT #Digital Nearly 40 percent of listeners in a recent survey say they want podcasts from YouTubers and influencers. If 2020 and 2021 were the years Hollywood stars proved their mettle in podcasting, 2022 could be the year top influencers find their stride in audio. A survey of U.S. listeners by Acast and Nielsen finds nearly 40 percent of respondents said they wanted podcasts from YouTubers and influencers, outranking interest in shows from music and TV personalities. “We anticipate that this consumer desire will drive content creators who are looking to please their fans to…