“TikTok Made Me Buy It”: Live-Stream Shopping Heats Up Amid Holidays
BY ALEX WEPRIN | HollywoodReporter.Com Troy Warren for CNT #Digital NBCUniversal joins YouTube, Twitter and others in exploring an emerging market that may hit $11 billion this year. Jason DeRulo was frosting some cookies. He just didn’t know how to decorate them. So he turned to his viewers. “Should I decorate them with an ornament? A present? Or a snowflake?” he asked. The singer-songwriter wasn’t performing any music, nor was he acting in a TV show, per se. Instead, he was live on Twitter on Nov. 28, as part of a live-stream shopping event the platform hosted with Walmart. DeRulo’s…