Twitch Hires Former Facebook and YouTube Exec to Advocate for Underrepresented Creators
BY TRILBY BERESFORD | HollywoodReporter.Com Troy Warren for CNT #Digital As global head of strategic programs and culture, Kendra Desrosiers will develop programs to highlight new voices, as well as oversee initiatives based on social impact and strengthen Twitch's reach within colleges and universities. Twitch said Wednesday that Kendra Desrosiers has been appointed global head of strategic programs and culture. In the role, Desrosiers, a former marketing executive at Meta (formerly Facebook) who led media partnerships and strategies for a host of media products aimed at empowering artists, will advocate for underrepresented creators and develop programs to highlight their voices, as well…