“The Netflix of Wellness”: Inside the Hollywoodization of Peloton
BY COURTNEY RUBIN | HollywoodReporter.Com Troy Warren for CNT The bike company has become a global content brand via rigorous scripting of classes, canny promotion of instructors and entertainment industry partnerships. In the spring of 2018 — in the days before Peloton was ubiquitous — the company set out to make a TV ad cool enough to wipe away the perception that its internet-connected bike was a suburban mom thing. CEO and now-billionaire John Foley — a former president of ecommerce at Barnes & Noble — wanted to shoot for the moon, suggesting licensing tracks from bands he loved, including The…