European Travel Commission Launches Campaign to Entice US Tourists
DONALD WOOD | TravelPulse.Com Troy Warren for CNT The European Travel Commission (ETC) announced the launch of a new consumer campaign to encourage transatlantic travel as Europe welcomes vaccinated travelers from the United States. The digital “Europe Invites the Curious” campaign is co-funded by the European Union and was designed to invite Americans to rediscover the myriad of cultural hubs through programmatic display, online video and social media promotion over the next three months. The ETC has been planning the campaign over the past several months as part of an effort to build on the pent-up demand for European travel. The EU…