Amazon’s never-ending fake reviews problem, explained
Laura Hautala | CNET.Com Troy Warren for CNT #Technology Those five-star reviews are reassuring. But what if a seller asks you to write one -- for cash? Not everything is as it seems on Amazon's marketplace, where products are rated in a five-star system and a heavy number of positive reviews can help one brand stand out from a pack of competitors. Amazon has acknowledged it has a fake reviews problem, as it struggles to rein in coordinated efforts on other websites to flood product listings with good reviews in quid pro quo schemes that violate the company's terms of service. But for…