Alfa Romeo is the First Major Carmaker to Use NFTs
Troy Warren for CNT #Cars #NFTIt is common knowledge that Alfa Romeo (owned by Stellantis, formerly Fiat Chrysler), the luxury Italian carmaker, is struggling relative to its fancier rivals like Mercedes when it comes to both sales and brand value. In a press media briefing, Alfa Romeo Head of Marketing Francesco Calcara mentioned that “Digitalization is a key enabler of our metamorphosis, NFTs will sustain the residual values of our models as we are the first in the market to adopt this next-generation technology.”So what is Alfa Romeo doing with NFTs? Let’s find out.They plan to use NFTs to track…