Paramount Cuts 44 Roles Amid Restructure of Marketing Team

Paramount Cuts 44 Roles Amid Restructure of Marketing Team

BYMIA GALUPPO | HollywoodReporter.Com

Troy Warren for CNT #Business

The studio is streamlining its domestic and foreign marketing operations under the leadership of Marc Weinstock.

On Nov. 15,ParamountPictures tapped worldwide marketing and distribution president Marc Weinstock to run one unified division, which will handle all global efforts. As a result of the reorganization, 44 positions have been eliminated across the marketing and distribution departments.

In a memo to staff Wednesday, Weinstock explained, “We’ve had to make the difficult decision to eliminate some positions across the domestic and international marketing and distribution divisions. Internationally, as the new organization will also support territory offices going forward, regional offices will become solely focused on our distribution business.”

As a part of the restructuring, executive vp Cameron Saunders, who oversaw distribution and marketing for Europe, the Middle East and Africa, will be leaving the company.

The studio’s recent releases includeClifford the Big Red Dog, which was released day-and-date in theaters and on streaming service Paramount+.

Read Weinstock’s full memo to staff below.

Dear Colleagues,

Today we are announcing a set of strategic structural changes to our marketing and distribution operations around the world that will set us up for a future of greater efficiency and collaboration globally, allowing us to further evolve and be even more impactful in a rapidly changing marketplace.

To achieve full integration of our Domestic and International Marketing teams, the following departments will now become global teams under the leadership of Danielle DePalma, EVP Global Marketing: Digital Marketing, Data Analytics, and Brand Marketing & Strategy.

Reporting to Danielle will be:

Tamar Teifeld, SVP Global Digital Marketing
Adriana Trautman, SVP Global Brand Marketing & Strategy
Brice Tidwell, SVP Global Brand Marketing & Strategy
Jamal Salmon, SVP Global Data Analytic

Christine Benitez SVP, Multicultural Marketing, and DeDe Brown, SVP Multicultural Publicity, who run the marketing department’s multicultural efforts, will continue to report into Danielle and David Waldman, EVP Domestic Publicity, respectively. Karen Hermelin will continue in her role as the EVP Global Marketing, Strategy & Insights.

In another key move, Brian Pianko will be expanding his responsibilities as EVP Head of Creative Advertising, accountable for overseeing the day-to-day creative advertising activities for the division. He will report to Peter Giannascoli, who will now serve as President, Global Creative Marketing.

Reporting directly to Peter will be Jordan Park Peed, EVP International Creative Advertising and Marketing along with Danielle Kupchak, EVP Global Creative Content; Craig Cox, EVP Post Production and Michele Bell, EVP Home Entertainment Creative Services.

Our global promotions function will continue to be led by Michelle Hagen, EVP Global Partnerships, who will work with Irene Trachtenberg, SVP International Promotions, to merge domestic and international resources to create partner marketing campaigns that support the global mindset.

In this new structure, Mark Viane, President International Distribution; Liz West, EVP Marketing Communications; and Rachel Cadden, EVP International Marketing are key members of my leadership team and will continue to report to me. And continuing in their roles as key members of the executive team are: Chris Aronson, President Domestic Theatrical Distribution; Faye Ugolnik, EVP Media; Ellen Martello, EVP Finance WW Theatrical Marketing; and Leonard Iannelli, SVP Special Projects & Events.

With this restructuring, we’ve had to make the difficult decision to eliminate some positions across the domestic and international marketing and distribution divisions. Internationally, as the new organization will also support territory offices going forward, regional offices will become solely focused on our distribution business. Unfortunately, Cameron Saunders, EVP EMEA will be leaving the company, while Richard Aseme and Yit-ching Lee, both VP, Distribution, EMEA, will lead distribution efforts in EMEA. Ricardo Cortes, SVP Theatrical, LATAM & MD Mexico & Eugene Yang, SVP Theatrical, Asia-Pacific, remain leading distribution for LATAM and the Asia-Pacific regions respectively.

We would like to thank all those impacted for their many excellent contributions to the company.

This is never easy, but our new structure moves us forward and positions us to maintain our competitive advantage, stay nimble, and drive the future success of the company.

I look forward to meeting with this newly-announced leadership team, and all of you, in the coming weeks as we build out our fantastic slate for next year and beyond.

Marc

In Other NEWS

By Troy Warren

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